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Whatagraph IQ

Whatagraph IQ is an AI-powered marketing reporting tool that automates report creation, data analysis, visualization, summaries, and insights using natural-language prompts.

At a Glance

Pricing Paid

Whatagraph IQ is an AI-powered reporting and marketing intelligence feature that helps users create, customize, analyze, and summarize marketing reports using natural-language prompts. It can generate complete reports, build widgets, style dashboards, answer questions about connected data, and create AI-generated summaries for marketing performance reporting. 

How Whatagraph IQ Works

Whatagraph IQ uses natural-language prompts to help users create and analyze marketing reports without manually configuring every widget, metric, filter, or visual element. Users can select a data source, describe the report they need, and allow IQ to generate the report structure automatically. 

The workflow includes:

  • Create a Whatagraph account
  • Connect your data sources
  • Select a reporting data source
  • Enter your reporting requirements
  • Generate the initial report
  • Review generated metrics
  • Add or modify report widgets
  • Customize the report appearance
  • Ask questions through IQ Chat
  • Generate automated data summaries
  • Review and share the report

How We Rated Whatagraph IQ

We evaluated Whatagraph IQ based on AI reporting capabilities, report generation, data analysis, widget creation, visualization, customization, automation, ease of use, pricing, and overall value for marketing teams and reporting professionals.

Pros

  • AI-powered report generation
  • Natural-language reporting workflows
  • Automated marketing data analysis
  • AI-generated performance summaries
  • Interactive data analysis through IQ Chat
  • AI-powered widget creation
  • Automated report styling capabilities
  • Supports multiple marketing data sources
  • Useful client reporting capabilities
  • Reduces manual reporting work

Cons

  • Advanced IQ+ capabilities require higher plans
  • Pricing can be expensive for smaller teams
  • AI results require careful review
  • Reporting depends on connected data sources
  • Complex prompts may require refinement
  • Some integrations require higher plans
  • Advanced reporting features target professional teams

Whatagraph IQ is ideal for:

  • Marketing agencies managing client reports
  • In-house marketing teams tracking performance
  • Digital marketing professionals analyzing campaigns
  • Businesses consolidating marketing data
  • Teams creating recurring performance reports
  • Agencies needing branded client dashboards
  • Marketers analyzing cross-channel performance
  • Teams automating reporting workflows
  • Professionals generating data-driven insights
  • Businesses managing multiple marketing channels
  • Reporting teams reducing manual analysis
  • Organizations needing centralized marketing intelligence

Whatagraph IQ combines AI-powered report creation, marketing data analysis, visualization, report styling, and automated insights within Whatagraph's reporting platform. Users can generate reports from natural-language prompts, create individual widgets, ask questions about marketing data, and generate written summaries without manually performing every reporting task. 

Reasons to choose Whatagraph IQ include:

  • AI-powered report creation
  • Natural-language reporting commands
  • Automated marketing data insights
  • AI-powered widget generation
  • Interactive IQ Chat analysis
  • Automated report summaries
  • AI-powered branding customization
  • Cross-channel marketing reporting
  • Client-ready report creation
  • Reduced manual reporting workload
  • Centralized marketing performance analysis

Whatagraph IQ's Key Features

Natural-language report creation

Automated data analysis

AI-generated report summaries

Automated reporting insights

AI-powered report styling

Pricing

Max

$812 /mo

  • Data groups & blends
  • White-label reports
  • KPI overviews with alerts

Disclaimer: for the latest and most accurate pricing, please visit the official Whatagraph IQ website.

Frequently Asked Questions

Can Whatagraph IQ answer questions about reports?
Yes. IQ Chat allows users to ask questions about their data and receive answers as numbers, tables, or short descriptions depending on the requested format.
Is Whatagraph IQ good for automated reporting?
Yes. Whatagraph IQ can automate parts of report creation and insight generation, while IQ+ can automatically update report summaries when the reporting date range changes.
Can Whatagraph IQ customize report designs?
Yes. Whatagraph IQ can generate report themes from text prompts or uploaded images and apply colors, fonts, and visual accents to reports.
Can Whatagraph IQ create report summaries?
Yes. Whatagraph IQ can generate written summaries from report data, helping users explain important trends and insights without manually writing commentary.
Is Whatagraph IQ suitable for marketing agencies?
Yes. Marketing agencies can use Whatagraph IQ to automate recurring client reports, analyze campaign performance, customize report branding, and provide clients with data-driven insights.

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Based on user reviews

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R

Rhea Kapoor

Excellent tool! Saved me hours of work. Highly recommended.

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