Drift

Drift is a B2B conversational marketing and sales platform designed to turn website visitors into qualified sales opportunities. It uses real-time conversations instead of relying only on traditional forms to connect interested prospects with sales teams. The platform combines AI chat, visitor targeting, lead qualification, meeting scheduling, and sales integrations. Following its acquisition by Salesloft, Drift's capabilities are increasingly connected with the broader Salesloft revenue platform.

How Drift Works

• Script Placement: You add Drift’s JavaScript snippet to your website through a tag manager or direct integration, which activates the chat widget for visitors.
• Audience Filtering: Drift uses visitor activity and available company information to identify relevant accounts and recognize visitors showing stronger buying intent.
• Conversational Screening: The chatbot engages visitors based on configured triggers, asks qualifying questions, and gathers information about their needs to determine whether they are a good sales opportunity.
• Rep Takeover or Booking: When a qualified visitor is identified, Drift can alert a sales representative to join the conversation. If no representative is available, the visitor can schedule a meeting through the connected calendar.

How We Rated Drift

We rated Drift based on its conversational marketing capabilities, AI chat, lead qualification, meeting scheduling, integrations, targeting features, ease of use, and pricing. Its ability to connect high-intent website visitors with sales teams is a major strength, while the higher cost and setup complexity may make it less suitable for smaller businesses.